As an integral part of every single vaping experience, having the right vape juice can mean the difference between a good vaping experience and an exceptional one, but knowing which brand you prefer is just the start when you have nicotine strengths, flavours and liquid types to consider too. From VG to PG vape liquids, shortfills and nic salts, there is a great deal of depth to e-liquids, but having them all in one place certainly will help you make a decision.
Also known as vape juice or vape liquid, e-liquids are the fluid that powers your vape kit and are arguably the most integral part of your vape experience, becoming your vape's characteristic vapour once it has been heated through your vape's internal coil. This process creates the vapour and flavour you inhale when using your vape and premium e-liquids like those available on our online store is carefully blended with a specific balance of nicotine strength, vegetable glycerine and propylene glycol; this is what can give your e-liquid different characteristics, from smooth clouds to sharp throat hits, depending on your personal preference.
E-liquids generally fall into one of four different categories;
Even with the perfect vape device in hand, without a vape juice in a flavour you like, you will likely find your experience lacking overall, which is part of what makes the flavour experience so important. With e-liquid coming in a huge variety of different flavours from one brand to the next, it is a little daunting when you aren't sure how to decide, particularly when there are a wide range of different flavours with elements you like but no specific flavour overall. Thanks in part to disposable vape alternatives playing their part in reintroducing e-liquid blends that would have been discontinued alongside the disposable vape following the ban in June of 2025, there is a broader range of flavour options available than ever before!
E-liquid is available in a rapidly expanding selection of flavour varieties that loosely all can be gathered into different flavour families that can match even the most selective palate, ranging from fruit blends with strawberries or mango, to exotic dragonfruit or even lychee, to chilly menthol blends that give an altogether crisper and cleaner hit. We stock vape flavours to suit every vaping style because just by having the right e-liquid you can completely transform your vaping experience, regardless of which vape kit you decide to use. The beauty of E-liquid is that it comes in every variety imaginable, although the flavour profiles they tend to follow generally break down into the below;
With popular fruits such as mango or juicy watermelon taking centre stage, even unique blends like Love Bite by Six Licks combine different fruit flavours to give you the full tropical experience.
Featuring cool and refreshing mint flavours, both icy and fulfilling, and can even combine menthol with other flavours like Bar Juice's Menthol Mojito for a fun new take on a classic taste.
Familiar sweet treat flavours from gummi bears to rock candy range all thr way to creamy and custardy options like the delicious strawberry milk from Doozy Vape to give you the full dessert experience.
A classic taste with none of the downsides of tobacco, these flavour profiles are perfect for ex-smokers looking for a familiar taste, such as the rich caramel tobacco by Drip that never fails to satisfy.
Using familiar fizzy soft drinks such as blue razz lemonade and cola as a base, these flavours are vibrant and cover a wide range of options, including even energy drinks like Berry Bull from Nasty.
The best part about flavoured E-liquid is that you’re never stuck; switching up is part of the fun. Finding your favourite flavours makes every puff more enjoyable, and our constantly expanding selection ensures you'll never get bored.
Choosing the right nicotine strength is just as important as the E-liquid flavour itself, as selecting a nicotine level that's too low will cause your cravings to resurface much faster, but choosing something too powerful can be too harsh on your throat. Many UK juice brands now offer a variety of nicotine strengths, so you can experiment to find what works best for you.
There are three main categories you can find E-liquid fall into;
Potent and designed to make an impact, this higher nicotine strength is perfect for anyone who's switching from smoking with a strong nicotine hit and satisfying edge.
Ideal for everyday use for moderate vapers, this strength of nicotine is steady and consistent without packing too much of a punch.
Matched perfectly to cloud chasers and hobbyists, this lighter version of E-liquid has eithe rno nicotine or very small amounts, making it perfect for vapers that simply want the flavour without the hit.
Once you have made your flavour selection, the next stage is deciding the type of e-liquid you want to use with nic salts or nicotine options being two of the most popular options. Nic salt e-liquids use nicotine salts to provide smoother inhales at higher strengths but can still provide faster nicotine delivery, which makes this variant a great choice if you would prefer a lighter vape which is smooth and without a harsher throat hit. Although on the other end of the spectrum you have freebase nicotine, which is more geared toward a stronger throat hit, making it reminiscent of smoking and the perfect choice for ex-smokers that are aiming to remain completely tobacco-free but retain some of the smoking experience.
The main differences between Nic salts and Freebase can be broken down into three key differences.
For a fully customisable vaping experience with maximum value, shortfill e-liquids are the ideal option, as they not only come in larger bottles of 50ml-100ml, they are nicotine-free, giving you the opportunity to manually adjust youru nicotine content exactly how you would like. This makes shortfills incredibly cost-effective, especially with longer term use and gives you the option to vape completely nicotine-free or at any strength you would like. The best part is shortfills are commonly available in flavours that match premixed nic salts, so if you feel your favourite premixed vape liquid flavour is lacking in potency, you can always use a shortfill version instead and add as many nic shots as you need to reach the nicotine strength you would prefer.
Shortfills are popular with advanced vape devices and sub-ohm vape kits, since they suit high VG vape blends. If you’ve been stuck with smaller 10ml E-liquid bottles, shortfills feel like freedom; mix, shake, and enjoy.
Once you know your ideal vape liquid type and flavour, before you make any purchases, it's important to remember that not all e-liquids will be compatible with any kind of vape, so it's best that you double-check the type of vape you have or the one you want to purchase before committing to a specific e-liquid. As a quick reference, you can narrow it down with the three main vape categories;
For these vape kits the ideal e-liquid to use would be 50/50 balanced PG/VG
Nic Salt E-liquids are the perfect match for this type of vape kit
For more advanced vape kits that use significantly higher power it is always best to stick with high VG vape juices.
Once you've narrowed down your preferred flavour and the type of vape juice that's going to complement your vaping experience, it is a matter of deciding which vape liquid brand you think is going to be your best fit, especially since you may find the flavour you like best is available across multiple brands. Some of the best names when it comes to e-liquids, including the likes of Bar Juice and Elux are all included in our range, with some of the most popular including
Few brands carry as much prestige as Vampire Vape. A true pioneer of the UK E-liquid scene, they’re the brains behind the iconic Heisenberg and Pinkman, flavours that are now practically household names. With a lineup spanning freebase nicotines and smooth nic salt E-liquids, Vampire Vape remains the go-to choice for thousands who want reliable flavour every time.
Building on the explosive demand for their disposable devices, Elfliq is Elfbar’s bottled E-liquid range, offering the same rich taste profiles their disposables are famous for. Their fruit and ice flavour combinations are especially popular, giving fans the option to keep enjoying those intensely refreshing blends in refillable kits.
Bar Juice 5000 made waves by taking disposable-inspired flavours and turning them into bottled E-liquids. Known for bright, vibrant, and candy-sweet fruit mixes, this brand has bridged the gap between casual disposable users and those now moving into refillable vape kits.
You can spot Riot Squad instantly, bold branding, bullet-shaped bottles, and unapologetic vape flavours. But it’s not just looks driving their reputation. They’re innovators, pushing forward hybrid nicotine salts that combine the best of freebase and nic salts. Expect bold fruit and punchy drink-inspired blends here.
Elux e-liquid delivers the same bold, sweet flavour profiles that made Elux disposable vapes so popular, now available in convenient bottled form. Renowned for their robust taste and smooth inhale, Elux nic salts and 10ml e-liquids are crafted to satisfy both new and experienced vapers. With a wide variety of flavours inspired by their best-selling disposables, Elux e-liquid offers a vibrant, reliable vaping experience every time.
One of the most globally recognised vape brands, IVG has deep roots in the UK market. Their variety is staggering, from retro sweetshop classics like Bubblegum and Cola Bottles to tropical fruits and refreshing sodas. IVG E-liquids are particularly popular with vapers who love to switch up their flavour profiles without ever compromising quality.
Say “Lemon Tart” and almost every vaper will know exactly what you mean. Dinner Lady’s award-winning dessert flavour changed the game, and they’ve expanded ever since into fruity and icy blends. With a reputation for premium quality and daring recipes, they’ve cemented their place in UK vaping culture.
Based in Yorkshire, Doozy Vape Co focus on delivering premium quality with imaginative blends. Their flavours span fruits, desserts, and even traditional tobacco-style juices, making them one of the most versatile choices for UK vapers.
Following the runaway success of their disposable vapes, Lost Mary launched Maryliq, a bottled range that captures their signature sweet fruit and candy-like flavours for refillable pod kits. Perfect if you loved their disposables but want greater value and sustainability from your vaping.
Although the above are only the tip of the iceberg when it comes to some of the fantastic brands of e-liquid, with a significant number of brands already rapidly gaining a more devoted following by continually pushing the boundaries of what is possible with vape liquid innovation. Much like Elux, who have taken to adapting some of their discontinued flavours from their disposable lines, SKE Crystal Bar followed a similar trend, adapting their former disposable vape flavours into a bottled format that can be used in a wide variety of different vapes. Similarly, Drifter has been quietly gaining popularity for its bar salts range, which perfectly emulates disposable vape flavours that would otherwise not be available. This naturally leads to the skilful minds over at Nasty Juice, with their flavour combinations already massively popular, as they have been steadily increasing the size and scale of their range with many more luscious fruit and candy blends with a pleasingly cooling undertone. Zeus Juice is another brand that has started to increase its influence in terms of e-liquid development as it weaves mythology into the mix, producing robust, full-throttle fruit blends like the much-loved Black Reloaded. Not to exclude Double Drip, which still remains a favourite among sub-ohm enthusiasts, thanks to its coil-friendly, sweet, and fruity e-liquids designed for generous cloud production.
When you are craving the best vape experience but are daunted by the sheer volume of choices when it comes to which vape liquid you should use, you'll quickly find there is more to when you make the switch from one e-liquid to another beyond the range of flavours you can choose from. With different types of e-liquid that may be available in 10ml bottles or even nicotine free shortfill bottles as large as 10ml, there are many different combinations available to you before you even start taking a look at the different brands! Whether you prefer high-VG clouds, smooth nicotine salts, or balanced 50/50 mixes, every e-liqiuid product is made for taste, consistency, and reliability.
You can shop e-liquids online here at our store on vapevapevape.co.uk with free UK delivery on qualifying orders and same day dispatch on all orders placed before 6pm! From sweet and fruity flavours to bold tobaccos and icy menthols, there’s a perfect blend for every device and every vaping style.
A 50/50 E-liquid is typically a 10ml E-liquid that contains nicotine. They are named 5050/s because they have 50% PG (propyl glycol) and 50% VG (vegetable glycerin) content. This makes them ideal for pod kits.
Nic salts, or E-liquid salts, are an E-liquid that contains a more natural salt form of nicotine called nicotine salicylate. This salt form of nicotine is similar to the natural nicotine found in the tobacco leaf. Nic salts typically come in 10ml bottles and are available in a variety of flavours.
A shortfill is an E-liquid that contains zero nicotine and comes in larger bottles, usually 50ml+ and over. Because they contain no nicotine, they can be sold in bottles larger than 10ml; this means they can be cheaper per ml of E-liquid. They are called shortfills, because the bottles leave room for a nic shot, the simplest way of adding nicotine to an E-liquid.
Nic shots are flavourless E-liquids that contatin nicotine. Adding nic shots to a shortfill effectively increases the nicotine content of a shortfill. This allows you to vape nicotine E-liquid while taking advantage of the great value of shortfills.
All E-liquids that are sold in the UK have been through some of the most rigorous safety tests in the world. The E-liquids we sell are UK approved, which means they have been through these rigorous tests and should not contain any harmful substances. However, if you have any allergies to food additives, always check the ingredients of an E-liquid you are thinking of buying.
Like many other products, E-liquids can go bad after time, however E-liquids usually last up to two years. E-liquids can discolour over time, but this is usually just oxygen reacting with the liquid. If you have any concerns, it’s always best to read the label of your E-liquid to find out the expiration date.
There is no simple answer to that, as every vaper is different! There are a lot of ways to vape, such as by using a pod kit or a sub ohm kit, and the kind of E-liquid that is best for each can differ. Furthermore, flavour preference is very subjective and there are so many available! It is best to try different E-liquids and find out which brand, flavour and type is perfect for how you choose to vape.
For sub ohm kits, we recommend using an E-liquid that is high in VG. This allows for the creation of the best clouds, and they work well with the low resistance of sub ohm coils. Many shortfills are available in 70-30 VG-PG ratio.
Pod kits work best with E-liquids that have a good PG content. For convenience, we recommend either 50-50s or nic salts. Both of these E-liquids have a 50% PG content and their convenient size make them ideal for pod kit vaping.
PG VG ratios are the amount of propylene glycol (PG) and vegetable glycerin (VG) in an E-liquid. These ingredients affect how an E-liquid behaves. High PG E-liquids tend to have more focus on flavour, but can have a harder throat hit. High VG liquids produce more vapour and are smoother, but they can give less distinct flavour and are harder on coils. Both types of E-liquids are great, it’s all about using them in the right device.
High-VG e-liquids are designed for sub-ohm kits and larger coils, while high-PG or nic salt e-liquids work best in smaller MTL devices. Always check your coil resistance and manufacturer guidance.
That depends on your device and usage. Light MTL vapers may get two to three days, while DTL users might finish it within a day of frequent use.
Most have a shelf life of around two years. Store them in a cool, dark place to preserve flavour and nicotine strength.
Nic salts absorb faster and deliver a smoother throat hit at higher strengths, ideal for ex-smokers. Freebase nicotine offers a sharper hit and suits lower-strength, high-vapour setups.
Bar juices mimic popular disposable vape flavours like Blue Razz, Pink Lemonade, or Watermelon Ice in bottled, refillable form, delivering the same taste without single-use waste.
Many vapers blend compatible flavours to create custom profiles, such as fruit and menthol or dessert and cream combinations.
